AW@Brahm demonstrates perfect vision for Dunelm

Bringing a touch of New York catwalk glamour to the annual trade fair programme, the AW@Brahm team has been working closely with one of the biggest names in optical frames and lenses – Dunelm – to launch brands such as Carolina Herrera and Paco Rabanne in the UK.

Creating stand out during the busy exhibition period has been achieved through use of striking photography to create a clear market positioning for each brand, and this creative has been implemented through the stand itself and accompanying brochure materials.

Peter Beaumont, Managing Director of Dunelm, said: “Our turnover has leaped 13% in the last year, which tells you everything about AW’s ability to transform market insight into a highly deliverable campaign.”