Brahm Insight appointed to Seafish’s research roster

Our Insight Team has recently been appointed to support the launch of the nationwide ‘Seafood Promotion’ campaign for Seafish, the authority on seafood, which works across all sectors of the seafood industry to promote good quality, sustainable seafood.

Following an extensive programme of promotional activity delivering the 'eat two portions of seafood a week' message to UK consumers throughout the year, the team will be undertaking research with a number of the UK’s major retailers on how consumers perceive and buy fish and seafood.

Running until March 2010, the programme will provide insight into new ways for retailers and their suppliers to encourage the consumption of seafood.