Brahm provides pro-bono expertise to the ‘Keep It Up’ campaign

Brahm has helped two significant Yorkshire iconic brands by donating their time and expertise on a pro-bono basis. The agency has assisted the Yorkshire Air Ambulance and Huddersfield Town Football Club in launching the ‘Keep It Up’ fundraising campaign.

Brahm has developed the ‘Keep It Up’ brand and a new website – www.keepitup.org.uk - featuring a calendar of events and ways to donate to ‘Keep It Up’.

‘Keep It Up’ aims to establish sustainable income for Yorkshire Air Ambulance which has to raise £7,200 per day to continue their life-saving service. Underpinning ‘Keep It Up’ is increased exposure for Yorkshire Air Ambulance whose distinctive red branding will appear on the front of Huddersfield Town Football Club’s home shirts for the next three seasons.

50p in every pound raised by the Club will be donated to Yorkshire Air Ambulance, with the other 50p being donated to the Club’s Youth Academy. A calendar of high-profile, Yorkshire-wide events and other commercial activities will compliment the shirt naming.

Yorkshire Air Ambulance’s Director of Fundraising, Paul Gowland, commented: “We are very grateful to Brahm for donating their time and expertise to this project. It’s fantastic for Yorkshire Air Ambulance and Huddersfield Town to have an agency of Brahm’s calibre involved in a project which we hope will raise much needed funds to keep the Yorkshire Air Ambulance in service. The distinctive brand sits perfectly with the charity’s aims and objectives and the well-designed website is user friendly and easily updatable for our team.”

Malcolm Cowing, Managing Partner at Brahm said: “Yorkshire Air Ambulance is an iconic Yorkshire charity and performs a life saving function. We are proud to be working for the charity, alongside Huddersfield Town Football Club, and look forward to providing more support to ‘Keep It Up’ in the future.”

To make a donation to the campaign please visit www.keepitup.org.uk.